Nine weeks to get your Shopify store Black Friday & Cyber Monday ready.
A 90-minute working session on the prep system we run for clients at Fearless Orange: the audit, the offer, the landing page, the warm-up, and the four-day weekend itself.
THE PROBLEM
Most stores don't lose Black Friday on price
They lose it on everything that was already broken before the traffic arrived. Discounting into a funnel that leaks just means paying more money to earn the same money. Three failures account for most of it.
- The funnel leaks. Slow on mobile, checkout friction nobody tested, tracking that quietly broke in August. The traffic arrives and drains straight out.
- The offer is invisible. "20% off sitewide" in an inbox holding forty identical subject lines. No structure to lift order value, no reason to choose you.
- The audience is cold. No warm-up, no waitlist, an email list that hasn't been touched since spring. Launch day starts from a standing stop.
Traffic went up. Conversion didn't. These numbers won't tell you why — and in November you won't have time to find out.
RESERVE YOUR SEAT - ₱2,450 LIMITED SEATSWHY NOW
Nine weeks out is your last comfortable window to fix what matters
Site speed work, deliverability warm-up and inventory decisions all need weeks to take effect. Start in late October and you're no longer choosing what to fix — you're choosing what to leave broken.
Black Friday is 27 November and Cyber Monday is 30 November. Every week from here narrows what's still fixable.
THE SESSION
What happens in the 90 minutes
A working session, not a keynote. Real client work on screen — a live audit, and a real Black Friday landing page taken apart section by section. Structured on the same framework we run client engagements on.
Find the leaks before you spend on traffic
You'll learn how we diagnose a store in week one of an engagement, and how to run the same pass on your own.
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Why stores lose money on Black Friday — the three failure modes, and the numbers that make each one visible in your own Shopify admin
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The audit — last year's sales window, site speed, app bloat, checkout drop-off, tracking health, and a real mobile pass, walked through live in a Shopify admin
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Offer architecture — the margin math before the design; flat versus tiered versus bundles, and how to pick one hero offer instead of eight competing ones
You leave able to run this audit yourself, with our scorecard and your own numbers in it.
Build the page and warm the list
The longest stretch of the session, and the reason most people register.
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The landing page, section by section — a real Black Friday page we built, taken apart top to bottom: what goes above the fold, how the tier table earns its place, why the product grid is curated instead of complete, where objections get handled, and why sending paid traffic to your homepage is the most expensive mistake on this list
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Warming the audience — the early-access waitlist, the email and SMS cadence in the weeks before, segmenting past purchasers, and the deliverability warm-up that has to start now rather than in November when your sending volume triples
You leave with the annotated wireframe, so you or your developer can build it without guessing.
Run the weekend and keep December alive
How the four days actually get managed, and what happens after them.
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Launch operations — code freeze and what it forbids, the full test pass, backing up your theme as a rollback plan, inventory buffers, and who watches what on the day
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The Saturday and Sunday dip — why it happens and what to change when it does, instead of panicking into a deeper discount
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The Cyber Monday pivot — a different audience and a different message, not a resend of Friday's email
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Open questions — bring your store; we take as many as fit
You leave with the countdown checklist, dated backwards from 27 November through Cyber Monday.
You leave with what we use internally
Emailed the moment the session ends. Not summaries of the slides — the actual documents.
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Black Friday audit scorecard
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Discount and margin calculator
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Landing page annotated wireframe
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Email and SMS sequence timeline
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Launch countdown checklist, Friday through Cyber Monday
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The session recording, yours to keep
FYI: This is a session where you learn the system and get the files. We are not auditing your store or building your page — you or your developer do the work, with our process in hand.
But don't just take our word for it. Take it from our clients.
Real results, delivered. We've helped these brands grow. Yours could be next.
Strategy vs Guesswork
Why store owners choose this over a generic Black Friday webinar
| What you actually get | THIS SESSION | A GENERIC WEBINAR |
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| A real client audit and a real Black Friday page taken apart live, not slides |
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| Shopify-specific, walked through in an actual admin |
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| Sequenced to a date — what to do each week, then each day of the weekend |
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| The working files we use internally, yours to keep and reuse |
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| Ticket credited back if you book an engagement within 30 days |
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CLIENT RESULTS
What working with us looks like
Take it from our clients, not us.
FYI: This is a session where you learn the system and get the files. We are not auditing your store or building your page — you or your developer do the work, with our process in hand.
